Launched in Tokyo in 2012 by designer Mizuki Ueda, ENFÖLD is built upon a minimalist concept rooted in the idea of hidden beauty. The brand's name and identity are directly inspired by the meaning of "fold"—to envelop and embrace. This philosophy translates into the pleasurable sensation of wearing well-crafted garments that allow for the natural beauty of an individual to subtly unfold.
We select ENFÖLD because it masterfully demonstrates that beauty sometimes lies in concealing rather than revealing, with a strong focus on impeccable structure and subtle details. The brand offers an exceptionally versatile minimalism, embracing an elegant yet relaxed monochromatic style akin to normcore, perfectly aligning with Kimono Store's appreciation for sophisticated understatement.