Born in Venice in 2017, LIDO is an independent swimwear brand named after the city's famous island and Europe's first beach resort. LIDO emerged from a desire to craft practical swimsuits for the contemporary woman, offering timeless silhouettes that effortlessly unite form and function. The brand's approach is shaped by a slow-fashion philosophy, dedicated to creating high-quality pieces from ecological Italian Lycra, with a keen focus on vibrant color.