An olfactive dedication to counterculture.
The Story: Scent as a Statement
Founded by Swedish artist and product developer Johan Bergelin, 19-69 is more than a fragrance house—it is an olfactive dedication to counterculture and artistic conviction. Launched in 2017 after a two-year creative journey spanning Scandinavia, France, and Italy, the brand draws profound inspiration from artists who courageously stand for their values. As Bergelin notes, it takes "guts to stand up for your beliefs and who you are."
The name itself, 19-69, is a deliberate reference to freedom, tolerance, and the iconic counterculture movements of the era, where the rainbow symbolized peace and liberation. Each unisex scent is a journey, inspired by diverse eras, cultures, and settings from Africa to Asia.
Why 19-69 Resonates with Kimono Store
At Kimono Store, we curate pieces that are rich in meaning and impeccable in execution. 19-69 perfectly embodies this philosophy:
- Artisanal Excellence: every product is a testament to quality. The glass bottles are varnished and screen-printed in Italy, and the fragrances are handcrafted with carefully selected, high-quality raw ingredients. This dedication ensures a unique, conscious product.
- The Unique Journey: each fragrance offers a distinct sensory narrative. Art, music, and cultural milestones leave their mark on the scents, names, and packaging. These are not merely perfumes; they are complex compositions designed to evolve differently on every wearer, creating a truly personal expression.
- A Commitment to Identity: by translating diverse inspirations into sophisticated, gender-neutral scents, 19-69 encourages radical self-expression. This aligns perfectly with the Kimono Store ethos: investing in enduring pieces that speak to an individual's unique style and conscious worldview.
Explore the collection—and discover the story you want to wear.